Using Targeted Advertising
Nov
5
5:30 PM17:30

Using Targeted Advertising

  • Conference Center at Waltham-Woods (map)
  • Google Calendar ICS

An informative industry event just in time for the holidays!

Join us as Dave teaches us how to…

  • Keep your Facebook and Instagram audience engaged by implementing the 1/3 mix marketing strategy.

  • A large part of online advertising is understanding how to reach the right customer for your business. You’ll learn how to use Facebook and Instagram’s targeted adverting to capture the attention of your best customer.

  • Already running ads on Google? You’ll learn how to use Google’s new demographic targeting to ensure that your ads show to the best customer for your business.

  • Do you have an email marketing list? You’ll learn how you can use your existing email marketing list to reach the right customers on Facebook, Instagram and Google.

  • Now that you’re ready to drive new business into your website is your website ready for new customers? You’ll learn a few easy-to-implement, strategies to ensure that your website is ready to convert to new business for your company.

$59 per person ($49 for Neja or AGS Members).  5:30-6:30 Cocktails, 6:30 Registration, 7:00 Buffet Dinner, 7:45 Speaker and Q&A

Please contact Lynn Marcella of NEJA with any questions: nejainc@aol.com or 978-430-2853

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LAB GROWN DIAMONDS -Click Here
Apr
30
5:30 PM17:30

LAB GROWN DIAMONDS -Click Here

$49 per person ($39 for Neja or AGS Members).  5:30-6:30 Cocktails, 6:30 Registration, 7:00 Buffet Dinner, 7:45 Speaker and Q&A

Stanley Zale, President of Diamonds & Gemstone Procurement at Stuller, Inc.

Join us as Stanley discusses an important topic that everyone is talking about!

·         History of Lab Grown Diamonds

·         Production Methods / Outputs

·         Major producers

·         Screening and detection of Lab Grown Diamonds

·         Demonstration of latest detection equipment and Technology

·         Assessment of Current and Future Market Shares

·         A Game Plan for today's jewelry retailer

·         Liability Concerns & Risk Analysis

Please contact Lynn Marcella of NEJA with any questions: nejainc@aol.com or 978-430-2853

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Peter Smith
Nov
6
5:30 PM17:30

Peter Smith

The Future of Retail Jewelers

$49 per person.  5:30-6:30 Cocktails, 6:30 Registration, 7:00 Dinner, 7:45 Speaker and Q&A

PETER SMITH is an industry veteran with more than thirty years in both retail and wholesale jewelry.  The Irish native is the author of two books, Hiring Squirrels, 12-Essential Interview Questions to Uncover Great Retail Sales Talent and Sell Something, Principles and Perspectives for Engaged Retail Salespeople.  Smith is a columnist for National Jeweler, where he writes about the retail experience, including hiring, sales personnel and branding.  He is also a contributing columnist for The Jewelry Book and World Diamond Magazine.  His column on the Future of Retail Stores was named by National Jeweler and JCK Online as one of the best articles of 2016.  Smith is president of VIBHOR, a U.S. manufacturer of high-quality private-label core diamond essentials.  He previously spent 11 years as executive vice president of Hearts on Fire and 8 years in sales and operations management with Tiffany & Co.  He has a BA from Boston College and he is a graduate of the Key Executives Program at the Harvard Business School.  Smith is a frequent speaker at industry events and an AGS Global Guild Speaker.

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